Upper Park has sponsored players for years. With our recent change in ownership we thought a lot about the connection between the players, our brand, and our collective audiences. Naturally, we want the pro players to help spread the word about our brand, but we also want to help the players grow their brand. Because building our brands together helps #growthesport. It’s a virtuous cycle and aligns with one of our core values of creating legendary relationships.
So we’re doing things a little differently. We’re giving our team dedicated social media support to help share engaging content. We’re signing players with a wide array of backgrounds and ratings because we know they all contribute and share our passion for disc golf. And we have some surprises in store for 2021 and beyond.
So look for lots of great player-related content on our social media channels, follow all of these amazing players, and join us in celebrating this awesome sport.
Martin BispelsCEO, Upper Park Disc Golf